If you've been thinking more and more about whether or not your make-up bag is cruelty-free, here's your chance to find out.
What Is Cruelty-Free Make-Up?
Make-up that doesn't harm any animals in its entire production and creation process is considered cruelty-free.
Why Should I Go Cruelty-Free?
Animal testing is often painful to animals, and causes the death of millions of animals worldwide. Animal Testing in 60 Seconds (Warning: Graphic and Not for the Faint-Hearted) is a powerful video created by PETA about the harmful effects and conditions of animal testing.
How Do I Find Out if My Make-Up is Cruelty-Free?
- Ingredients! Check the ingredients list - if it's created in a lab, it's most likely tested on animals.
- Labels! Does the makeup brand claim that they do or don't test on animals?
- Country! Certain countries, including China, don't allow make-up products to be available on the market without prior animal testing. If a product is available in China, it's likely been tested on animals.
- Parent Company! This one is a little trickier - certain companies may not test on animals, but their parent company may. It Cosmetics is proudly cruelty-free, but is owned by L'Oreal that continues animal testing. Too Faced, Becca, Tarte, and NYX are popular brands in the same boat. This is a bit of moral grey-area. On the one hand, buying from these brands may show the parent company that cruelty-free make-up is more popular, but on the other hand, are we supporting animal testing by purchasing indirectly from the parent company?
So What Are The Best Cruelty-Free Brands?
One of the best things about make-up is the subjectiveness. To each their own, and our favourite make-up brands might not be your favourite brands. But based on sheer popularity at Sephora and drug-stores, here's the top make-up brands: Kat Von D, Anastasia Beverly Hills, Charlotte Tilbury, CoverFX, Lush, ELF, Milani, ColorPop, Glossier, BH Cosmetics, Physicians Formula, Wet 'n' Wild, and Hourglass.
For those curious, here's a list of brands that are cruelty-free, but owned by a company that tests on animals: Urban Decay, Too Faced, Becca, Tarte, It Cosmetics, Bare Minerals, and NYX.
Lastly, here's brands that still test on animals: Estee Lauder, Clinique, NARS, Make Up For Ever, Maybelline, Bobbi Brown, Glam Glow, Benefit, L'Oreal, MAC, Rimmel, Revlon, CoverGirl, and Sephora Collection.
If we missed your favourite cruelty-free make-up brand, let us know in the comments!