Founded in Istanbul in 1991, Mavi Jeans designs a full collection of jeans-wear, for young women and men. Turkey's first fashion brand to become global, Mavi has been the leading jeans brand in Turkey since the last 16 years with 11% market share. Mavi is now sold at over, 4000 specialty stores, better department stores and specialty chains in 50 countries including the US, Canada, Turkey, Australia, Germany, Netherlands and Russia.
Mavi's philosophy is to build a brand around perfect fitting jeans that convey a Mediterranean feeling in terms of fashion and detail. Maviterranean is exotic and inspirational, contemporary and accessible. Mavi, which means blue in Turkish, is known for high quality, great fitting and fashion-forward premium denim. Mavi's brand strategy is 'perfect fit': Mavi fits my world - my lifestyle, my body, and my wallet.