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Our Canadian Dream Team
To become Canada's ultimate shopping destination, we had to do some shopping ourselves. Talent Shopping! We've assembled a cart full of the people we feel are the most talented, experienced and driven available anywhere.
They all bring experience in the key areas vital to our success, as well as a shared vision on how to get there. SHOP.CA is led by a team that provides unsurpassed acumen, experience and a flat out passion for the Canadian consumer.
Drew Green founder and ceo Drew is founder, ceo and chairman of SHOP.CA and is responsible for overall corporate strategy, sales, marketing and operations. Having spent his entire career connecting online audiences with retailers through digital media, marketing solutions, mobile marketing and marketplace platforms in the United States, Drew is now focused on his homeland, with a vision to significantly improve and ease the online buying experience for the millions of Canadian SHOP*per's that buy online every week.
Trevor Newell founder and president Trevor is founder and president of SHOP.CA, focusing on our social loyalty platform, responsible for overall technology strategy, including product design, build and operations. Trevor also oversees customer care and investor relations.
Gary Black chief technology officer The sales department has very clear ideas about the millions of shoppers, products and transactions it takes to become Canada's largest online shopping destination. Marketing insists on a "second-to-none" shopping experience for our customers. Gary's going to be a busy guy, but what else is new?
Mark Daprato chief marketing officer After designing and building the most scalable and feature rich eCommerce destination ever launched in Canada, then integrating the largest selection of Canadians favorite brands, products and services, it will be critical we let every Canadian know who we are, that we built something special just for them and why they should SHOP.CA when they SHOP online. We found the perfect person to broadcast our evolution in Canadian online shopping. A marketing professional for 16 years, Mark was most recently at Cara Operations where he innovated on Social Media leadership, brand planning and business building in the challenging retail sector as Vice President of Marketing and Business Development. Mark was accountable for growth, innovation and technological marketing leadership on the brands he led at Cara.
Robert Lee chief financial officer As SHOP.CA goes from launch to $1 billion in yearly sales, we knew we'd need a CFO that could handle the steep trajectory. Rob's qualifications were examined thoroughly to ensure we operate like a fortune 500 from the start. Rob joins SHOP.CA from the Medical Council of Canada where he started as the Director of Finance and shortly thereafter lead and grew the organization's core business as Director of the Evaluation Bureau.
Rick Belanger senior vice president of business development 25 categories, 100s of stores, 1000s of brands and millions of products through one cart. Man, Canadians are going to love Rick!
Christian Rodericks senior director, platform integration For SHOP.CA to work, we knew we'd need someone that could keep it all together. We're thrilled that Christian is connecting with SHOP.CA. Christian brings over 12 years of global consulting experience to clients undergoing large technology transformations. Christian has a long track record of advising Fortune 500 technology executives on their most complex issues and delivering massive technology implementation projects.
Scott Leblanc director, product experience Building the biggest and best eCommerce site in Canada would be nothing if it did not have a fantastic customer experience. At SHOP.CA we want to delight our customers and give them the best online shopping experience – one that is fun, easy to use and social with their friends. Who better to build a site like that than someone with eCommerce platform, web development and online dating development experience! It's a perfect match! As director of product experience, Scott will ensure SHOP.CA has the best shopping experience anywhere. We are super excited to have Scott on our team and he's going to be one busy guy!
Mathew Growden director, web channel optimization It's one thing to build Canada's premier online shopping destination, it's another thing to make sure customers can find what they are looking for, transact and have a seamless experience from start to finish. This is where Mathew comes in, focusing on tightening the virtual bolts on the great machine.
Parham Mofidi lead software engineer, platform SHOP.CA will become Canada's largest online shopping destination by delivering the most compelling and comprehensive experience for Canadian consumers. Making that happen takes serious development chops. Fortunately the team at SHOP.CA is well prepared and eager to take on such a challenge. As lead software engineer platform, Parham will be extra busy to see that happen. We are in good hands though, Parham is just the guy to help take you there.
Samira Hafezi senior software developer Engineering an eCommerce site to handle millions of products millions of visits from Canadian's all over the country is no easy feat. Fortunately SHOP.CA has some solid bench strength on our development team. Samira Hafezi is a Senior Software Developer on our engineering team. She's responsible for back end development of our core eCommerce platform.
Tualha Khan senior network and QoS administrator At SHOP.CA we want to delight our customers. That means having an awesome online experience. Having an awesome online experience means having systems running in tip-top shape and high quality code. Enter Tualha Khan, our Senior Network and QoS Administrator, to make SHOP.CA a well oiled machine.
Claire Ford creative director Claire has over 14 years of broad experience in creative design for the web. She has worked with many leading global brands, including Adidas, FTD, Brookstone, Panasonic and Warner Brothers. Her skills have been integral in creating effective eCommerce sites and defining best practices based on ensuring a user-friendly design. Her proven conceptual and design abilities have lead creative visual-design architecture for retail websites from initial concept and launch to operations. This includes all creative marketing and email campaigns.
Melani Chong manager of communications and public relations Melani Chong is no stranger to all things beautiful - including the concept of streamlined shopping at SHOP.CA. That's why Melani merges her creative marketing and visual communications skills with the all-star team of eComm revolutionaries at SHOP.CA as PR and Marketing Manager. Being Canada's cutting-edge online shopping platform demands a marketing campaign that not only generates but dominates the word on the street and influences Canadians' shopping values and lifestyles.
Carly Fisher digital media content manager Energy, strong communication skills and a desire to help build Canada's premiere online shopping destination are all reasons that Carly joined SHOP.CA. Her passion for art, communications and social media will serve the team well as she helps lead our all-important social media and blogger outreach programs. A recent graduate from Nova Scotia College of Art and Design, Carly is a professional artist and holds a BA in Art History. The only thing Carly is more passionate about than being a proud Canadian, is being a proud Shopper! Her years of experience in retail and fashion will serve the entire team well. We are excited to have Carly join the SHOP.CA team. We know she will help us create a successful Canadian Shopping Revolution!
Aven Santo Domingo senior manager, marketplace In our ever-expanding SHOP.CA marketplace, we know that it's important to take care of our key relationships in order to optimize the value of our offering for strategic partners and customers alike. Enter Aven Santo Domingo, a versatile technology platform expert with the ability to make technology make sense for all levels of retail, marketing, and IT professionals across the industry.
Olivia Horbasz customer loyalty manager With a keen interest in social media, a great appreciation for superb customer service and a wallet full of loyalty cards, Olivia is thrilled to join SHOP.CA as manager, customer loyalty team, where she will help create the customer loyalty program and team that will ensure customers are getting the best shopping experience possible at SHOP.CA.
Alexandra Baird customer loyalty Alex attended Concordia University in Montreal; where she obtained a Bachelor of Arts degree in Sociology and Anthropology.
Laura Di Nardo customer loyalty Laura is one of the newest members on the Shop.CA team. She will play an important role on the customer loyalty team.
Jordana Usup marketing partnership manager Jordana joins us from TrojanOne marketing agency where she help managed client services and drove consumer engagement, assisting in the development and delivery of business pitches, and the planning and execution of fully integrated marketing campaigns. She utilized her ingenuity and dedication to complete projects for Coca Cola, Quadrant Cosmetics, Proctor & Gamble, Proximo and most recently, Mattel.
Katie Eaton customer loyalty Katie's strong skills in customer service come from a genuine desire to help people. Katie attended Western University in London where she majored in sociology and being social. She has worked in a number of customer service roles in the hospitality industry as well as in video production.
Roxane Ostrowalker customer loyalty Roxane comes to SHOP.CA with over 10 years experience in customer support and management roles in e-commerce and also has extensive experience in the hospitality industry. She has been responsible for implementing and developing the functions and strategies for customer service departments for 3 start ups. Roxanne has also worked at Live Current Media, bTrendie and The Peacock Parade. Roxane grew up on the West Coast and moved to Toronto 6 years ago. When not working, Roxane enjoys reading, travelling, spending time with friends and live music.