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Board of Advisors
Because our opportunity is so unique, and purpose so ambitious, we seek counsel from industry leaders to help us think through challenges and develop solutions for the future of eCommerce in Canada. Our Advisors contribute valuable global, US and Canadian expertise and strategic guidance as we prepare to launch, and then beyond.
Together, we will deliver the most compelling and comprehensive eCommerce experience for Canadian consumers.
Don Tapscott chairman SHOP.CA BOA Having industry experts across technology, retail, ecommerce and marketing has allowed us to build something very special, very quickly, for Canadian consumers the past year. As we enter the official pre-launch phase in March 2012 through to launch later this Spring we have enthusiastically added Don Tapscott to lead our Advisory Board and become a SHOP.CA spokesperson in the media, in person and through our editorial.
Rana Florida brand advisor When Canadians SHOP online they should have fun when they do so and be presented with a completely transparent experience, start to finish. No one believes in our Canadian Shopping Revolution more than Rana Florida. So much so she will help guide strategy an development the next four years. We are delighted to have her SHOP with us.
Ed Crain marketing advisor Ed is President and CEO of both Kingstar Direct and Kingstar Media in Toronto. Kingstar Direct and Kingstar Media are leaders in television based direct marketing. Recently, both companies have branched into radio, print, and web-based services. Ed is passionate about marketing unique products and developing compelling offers. He and his team pride themselves on creating visual "stories" that sell products or services through long form advertising. Ed brings over 15 years of direct marketing experience, and over 25 years of television production experience, to his role as founder and President of Kingstar Direct and Kingstar Media.
Steve Eaton marketing advisor Steve is a partner at Brandfire Marketing Group. Steve has spent over 25 years working tirelessly on the care and growth of some of the world’s great brands, including Volvo, Intel, Labatt’s, Rogers Wireless, Bombardier and MCI. Working with advertising agencies in Toronto and New York, Steve has helped launch initiatives in the areas of new product introductions, international expansion, dealer development and co-op advertising. A clear focus on consumer behavior, combined with strong working knowledge of distribution and dealer networks ensures his client's bottom line results.
John Bush mobile advisor John is a marketing innovator with over 22 years of knowledge in digital content, mobile software, wireless technology and social networks. He has spent his career marketing high-tech software, wireless technology and telecommunications. Prior to his role with Envisage, John was the founder and CEO of Sona Mobile Inc. There, he was responsible for spearheading the company’s wireless-technology-platform implementation in Europe and in North America. At Sona, he established business partnerships with Alcatel-Lucent, Vodafone, Rogers Wireless, Shufflemaster, Canwest Media Interactive, Reuters/Telerate, eSpeed, HSBC, ABC Studios and NBC Universal. Under John’s leadership, the company invented and patented the world’s first media player and content-management platform for Blackberry, as well as the first real-time stock market streaming technology for mobile.
Andy Querin media advisor Andy has more than 20 years of media sales and advertising experience in the online, OOH and broadcast industry in various markets across Canada. He is currently Senior Vice President, Sales with Oboxmedia Inc. in Toronto, focused on generating online revenue from clients through content integration and advertising campaigns. Prior to joining Oboxmedia, he was Vice President, National Sales with Titan and also President and Chief Operating Officer with Montreal based, Zoom Media.
Tim Quinn entrepreneurial leadership advisor Tim is Managing Director of Intelligent Office of Toronto. Intelligent Office is innovator in the area of virtual office and communications solutions, providing flexible office solutions for small and medium sizes business across North America.
Craig Rennick sales and business development advisor Craig is Managing Partner, Colour (CCL Group) a full service marketing and PR agency. Craig has spent the past 25 years in senior management positions at technology startups and at traditional large corporations. Craig was the co-founder of Fortiva, an email archiving company, where he was responsible for all customer touch-points including sales, account management and professional services.
Jason John eCommerce advisor Jason is Senior Director, Online, Mobile and Social Marketing at Gilt Groupe, one of the fastest growing internet start-ups in the US. He is heading up their online, social, and mobile efforts and has been instrumental in growing their business to over $400 million in 3 years. Prior to Gilt Groupe, Jason was Vice President of eCommerce/GM at Redcats USA, a billion dollar retailer based in France (Division of PPR). While there, he launched OneStopPlus.com, a plus size start up, and as GM, grew the business to $60 million in 2 years. He has also served as Director of Marketing for J.Crew and helped move them through their IPO offering in 2006. Prior to J.Crew, Jason lead CRM for Martha Stewart Living Omnimedia, moving into the role just post their IPO, he led the implementation of a major CRM/personalization re-platforming to utilize customer data in pushing the MSO digital business, now a major source of revenue for the company. Jason has his MBA from Union College.
Michael Rubenstein digital media advisor Michael is President of AppNexus a real-time ad platform for global ad networks, demand-side platforms (DSPs), and other leading online advertising companies. AppNexus raised 50 million from Microsoft in 2010. Prior to joining AppNexus in September 2009, Michael was a 10-year veteran of Google/DoubleClick including executive leadership roles. He founded and successfully commercialized the DoubleClick Ad Exchange, acting as Vice President and General Manager reporting to the company’s CEO. After Google’s acquisition, he continued to serve as Director of the Google Ad Exchange.
Dave Colebrook retail and manufacturing advisor Dave is Vice President of Marketing at Spin Master a multi-category children’s entertainment company since 1994, designing, developing, manufacturing and marketing consumer products for children around the world.
David Michaud legal advisor David is acting General Council at SHOP.CA and an Ontario and British Columbia lawyer. Currently, he's a Legal Advisor part of the Retail Banking Operations and Corporate Affairs Group (Outside of Quebec Operations) of the National Bank of Canada. He provides legal services on banking and corporate legal issues raised by the various retail banking activities and operations of the Bank and its subsidiaries in Ontario and Western Canada. He provides counsel to senior management on corporate acquisitions, strategic partnerships and related legal business matters.