In 1978, Brian Smith landed in Southern California with a bag of sheepskin boots and hope. By the mid 1980's, the UGG brand became a symbol of relaxed southern California culture, gaining momentum through surf shops and other shops up and down the coast of California, from San Diego to Santa Cruz. The UGG brand began to symbolize those who embraced sport and a relaxed, active lifestyle. By the end of the 90's, celebrities and those in the fashion world took notice of the UGG brand. This love is a result of a magical combination of the amazing functional benefits of sheepskin and the heightened emotional feeling you get when you slip them on your feet. In short, you just feel better all over when you wear UGG boots and shoes. As the love for UGG continues to spread.