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Marketing Essentials

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Business & Economics Books

Glencoe "Marketing Essentials" is the top selling book in marketing education because it includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they've learned. "Marketing Essentials" also provides teachers with all the support materials they need.

Author: Farese, Lois Schneider
Binding: TC
Desirability: 1
Publisher: McGraw-Hill/Glencoe
Subject: Marketing - General